Baker Club

Introduction
Founded in 2017, Baker Club is a global community that unites baking enthusiasts, from amateurs to professionals. Originally an online forum, it has grown into a vibrant platform where members share their passion for baking. With the tagline “Baker Club: Where Every Bite Tells a Story,” the platform celebrates the creativity and stories behind every bake.

Project Overview
The Baker Club branding project aimed to create a cohesive identity that reflects its sense of community, creativity, and warmth. The goal was to emphasize the emotional connection between baking and storytelling while designing a visual system that works across both digital and physical touchpoints.

Brand Identity Design
Typography features The Ruby Duo for headlines, adding sophistication, and Manrope for body text, ensuring readability. The color palette—#D69163 (Toasted Peach), #B5C18E (Pistachio Cream), #F0CF9B (Golden Crust), #FFE3CB (Vanilla Frosting), and #1F1F1F (Charcoal Black)—was chosen to evoke warmth and inclusivity. The logo combines playful and professional elements, and subtle hand-drawn illustrations add a personal touch.

Digital Presence
The website design uses the brand’s color palette and typography to guide users through content. Social media templates and a consistent newsletter design foster engagement and share community stories.

Community Engagement
Baker Club-branded materials, such as banners and aprons for events and merchandise like tote bags and mugs, help strengthen members' connections.

Conclusion
The Baker Club branding project successfully created a warm, cohesive identity that reflects the artistry of baking and strengthens the emotional connection within the community. The redesign ensures the platform remains a beloved space for baking enthusiasts worldwide.